Greek and Roman Art Essay Example for Free

Greek and Roman Art Essay Greek sculptures embody a lot of things and meanings. The way they create a certain object reflects to their psychological state that human beings are ‘the measure of things. ’ One of the known Greek artists during the ancient times is Praxiteles. He is the most famous ancient Greek artist because of his countless masterpieces such as the Aphrodite of Knidos and Nike Adjusting Her Sandal. Another well-known magnum opus that is crafted by Praxiteles is Hermes and the infant god Dionysus. Hermes and the infant god Dionysus is created by Praxiteles in a way that it is anchored to his ultimate decision of altering the rules and principles of the standard and ideal body proportions. It is the most famous example of an adult and child statuary. Praxiteles traces the Kephisodotos step by creating and sculpting a piece delineating a relationship between two figures (Praxiteles, 2008). This sculpture is found at Olympia where it has been commissioned for the said sanctuary. It conveys and expresses the secular world of the period (Hermes and the Infant Dionysus, n/d). Due to the artist’s manipulation and alteration of the standard body proportion, the adult on the artwork which is Hermes, is portrayed as tall and slender, standing in calm, tranquil and relax position. His figure encompasses various lines—from vertical, horizontal, curvilinear and spiral. Vertical lines are visible in his nose, neck and lower part of his leg. Horizontal lines are evident in his eyes and lips. Spiral lines are noticeable in his twisted and curly hair. Curvilinear dominates the whole figure—from Hermes’ face down to his feet. His phallus is not rendered. Nevertheless, a part of the male organ is still exposed and depicted. On the other hand, the baby figure, which is Dionysus, is illustrated in such a way that it is carried by Hermes in his left arm. The infant is just composed of curvilinear. He faces sideways making its physical features appear summarily represented. The cloth that wraps his lower body demonstrates horizontal lines, as well as the trunk of the tree which functions as support of the sculpture per se. On the contrary, Roman sculptures are said to be copied in Greek’s even though they are said to be purely Roman in origin and conception. Some statues are imitations and pastiche of more than one Greek original; some are combinations of Greek gods/athletes’ image and Roman head (Department of Greek Art and Roman, n/d). One of the ancient Roman sculptures which is said and believed that is copied from Greek’s is The Hope Dionysos. It embodies a retrospective Greco-Roman style (Hemingway, 2007). It is crafted during the late 1st century A. D. but during the 18th century it is restored by Vincenzo Pacetti (Vincenzo Pacetti. The Hope Dionysos: 1990. 247, 2006). The main figure in the sculpture is Dionysos. He is portrayed standing at ease and his left arm is resting on a female figure traditionally recognized as Spes, the embodiment and representation of hope. Dionysos wears a panther skin overlapping his chiton while a cloak envelops around his upper right arm and shoulder (Vincenzo Pacetti. The Hope Dionysos: 1990. 247, 2006). The statue is composed of various intricate lines—horizontal, vertical, curvilinear and spiral. The robes of the two figures possess a myriad of draperies which illustrate various vertical lines; however the cloth that is on Spes head shows curvatures. The two sculptures are depicted realistically with their complete body parts as compared to some statues that are lacking with head, arms or feet. Both sculptures possess two figures at the same time. If Hermes and the infant Dionysus showcases Dionysus as a baby, The Hope Dionysos illustrates the grown up one. The former is accompanied by a known Greek god Hermes, the latter is escorted with archaistic female figure, Spes. If Hermes is naked, Dionysos is very well-wrapped. The two statuaries imply dichotomies: the main focus (Hermes and Dionyos) and the out-of-focus (baby Dionysos and Spes), adult and baby, male and female. References Department of Greek and Roman Art. n. d. Roman Copies of Greek Statues. In Heilbrunn Timeline of Art History. New York: The Metropolitan Museum of Art, 2000. Retrieved January 15, 2009 from http://www. metmuseum. org/toah/hd/rogr/hd_rogr. htm. Hemingway, Colette. (July 2007). Retrospective Styles in Greek and Roman Sculpture. In Heilbrunn Timeline of Art History. New York: The Metropolitan Museum of Art, 2000. Retrieved January 15, 2009 from http://www. metmuseum. org/toah/hd/grsc/hd_grsc. htm. â€Å"Hermes with the Infant Dionysus. † n. d. The Museum of Antiquities Collection. Retrieved January 15, 2009 from http://www. usask. ca/antiquities/Collection/Hermes. html. Praxiteles. (2008). PEOPLE: Ancient Greece. Retrieved January 15, 2009 from http://www. ancientgreece. com/s/People/Praxiteles/. Vincenzo Pacetti: The Hope Dionysos-1990. 247. (October 2006). In Heilbrunn Timeline of Art History. New York: The Metropolitan Museum of Art, 2000. Retrieved January 15, 2009 from http://www. metmuseum. org/toah/hd/grsc/ho_1990. 247. htm . List of Figures Hermes and the infant Dionysus. n. d. Greek Art: Hermes and Dionysus of Praxiteles. Retrieved January 15, 2009 from http://www. mlahanas. de/Greeks/Arts/HermesPraxiteles. htm. The Hope Dionysos. (October 2006). Vincenzo Pacetti: The Ho

Domestic Violence toward Asian Women

Domestic Violence toward Asian Women Hypothesis Dissertation Based on research and statistics, it is known that domestic violence toward Asian women is pervasive. â€Å"Twelve percent of Asian and Pacific Islander women reported experiencing physical assault by an intimate partner at least once during their lifetime (Jaden Tonnes, 2000)†. Unfortunately, documented reports of abuse most likely under-represent the number of abused women due to the secretive and victimizing nature of domestic violence. Asian women may come from various cultural backgrounds, including Philippines, India, China, Korea, Thailand, and Japan to name few. Domestic violence is a devastating social ill that occurs much too frequently, particularly more so in cultures that emphasize the importance of upholding the family name. This ideation may often lead to enmeshed families who emphasize positive family attributes while minimizing or even denying negative aspects of the family environment. Further, stigmatizing issues such as domestic violence are most likely minimized or overlooked by other family members. In result, it may also be true that Asian women are discouraged from relying on friends outside of the family for support and assistance. Views of women in Asian countries may also contribute to the rate of domestic violence in Asian communities. Women have historically been looked upon as less valuable, able and intelligent in comparison to me. This view of women, although somewhat altered within most recent years, continues to be a global obstacle in the advancement of women. This view is particularly held strong in Asian communities, where it continues to be more widely accepted. Additionally, based on the views of the Asian population, women’s advocate programs may be scarce ornonexistent. In areas where programs do exist, it may be extremely disloyal to the family to report instances of abuse or any other negative occurrence within the family home. Based on what is already known about victims of stranger violence, the effects of domestic violence appear to be dually devastating. An environment that is first assumed to be safe and comfortable is instead replaced by one that is tainted, ever threatening and without solace. Possibly the only support system the victim may have assumed to have is now stripped from her and replaced with fear and loneliness. The effects of this type of isolation usually lead to decreased self-esteem and increased feelings of shame and guilt; which may cause a ripple effect in many other areas of the victim’s life. Due to abuse, she may feel she cannot achieve her educational and/or career goals. She may be isolated from family and friends due to the perpetrator’s fear that they may find out she is being abused. The victim may feel tremendous shame and guilt for staying in an abusive relationship and thus, subjecting her children to such a volatile environment. Lastly, and most critically, the abuse can lead to the victim’s severe harm and many times even death. Literature Review In order to best understand the nature of domestic violence, it is vital to mention that the population being addressed is not homogenous one. Rather, when describing abused women, this description includes women who are physically and/or mentally disabled; it includes women who can and cannot read; and it includes women who do and do not speak the language of the country they are living in. It also includes women who come from any gamut of financially impoverished to very affluent backgrounds; and women who may be homemakers caring for young children to extremely successful career women. Additionally, although the focus of this piece of research relates to Asian women, it is valuable to note that women of all ethnicities are at risk of becoming victims of domestic violence (Yoshioka, 2001). Domestic violence advocates have investigated abusers’ patterns so that victims and advocates can better comprehend abusers’ pathological behaviors. The cycle of violence is a portrayal of the cyclical behaviors of abusers. It is described as three main phases. The first phase describes how the abuser becomes increasingly angry, which may include antagonizing the victim, calling her names and demeaning her. Avery large part of abuse is in the form of verbal and emotional attack. The abuser may tell the victim that she deserves the abuse and even state that she likes the abuse. He may tell her that no one else would want her. In the second phase, the abuser hurts his victim by inflicting physical and/or sexual acts toward her. Soon after violent episodes, the abuser will apologize for hurting his partner and may make promises he does not intend to keep, such as never hurting her again or promising to seek help. The abuser may also attempt to smooth over the situation by lavishing his partner with gifts. Unfortunately, the abuse does not stop there and instead, he will continue to repeat the cycle (Domestic Violence Awareness Project, 2005). Knowing that the abuser’s behaviours are part of a maladaptive cycle is useful in informing victims of this cycle. In this way, they do not begin to internalize the abuse and do not learn to believe that the abuser’s verbal, physical and sexual abuse is granted. Instead, understanding the abuser’s dysfunctional method of relating allows victims to attribute the abuse to the abuser instead of their own shortcomings. With this knowledge, victims are able to heal from the abuse and regain a feeling of self-worth (Yoshiaka, 2001). It is widely believed that Asian women of many regions are highly susceptible to lives of subjugation and servitude to their partners. This belief is attributed to a variety of cultural factors. It is hypothesized that women remain in abusive relationships due to the stigma that is placed on them if they leave their partner. In order to preserve family dignity, respect and honour, women many times do not speak out against abusive situations. In fact, due to the powerful traditional practices enforced within Asian communities, extended family members who do have knowledge of the abuse encourage women to tolerate the abuse. In a study by How (1990), she sought to examine the impact of domestic violence within the Asian population, specifically within Southeast Asians including Laotians, Khmer, Vietnamese, and Chinese. The researcher found that the impact of traditional Asian values such as close family ties, harmony and order do not necessarily send the message that abuse is unacceptable. Instead, women are expected to play a submissive role that includes values of fatalism, perseverance and self-restraint. Victims feel that if these qualities are maintained, they are showing respect to their families and bringing them great honour. Ultimately, victims feel they are honourable women who are fulfilling their spousal duties (How, 1990). Within the Asian-Indian population, the definition of relationship is nearly synonymous with marriage due to the culture’s belief in arranged marriage. Arranged marriage is the practice in which parents select their children’s future husband or wife. Potential mates are then allowed to provide their input about his or her potential husband or wife. A lasting marriage is a symbolism of honour and respect, which in turn reflects upon the entire family. This is especially important for other siblings within the family, whose chances of being arranged depend greatly on their female siblings’ compliance to their husbands. Additionally, for couples who have female children, women may endure the abuse in order to protect their daughters’ â€Å"name†, or reputation. Otherwise, if the family secret is exposed or the woman leaves the relationship, a victim’s daughter may never have a chance of getting married because her family name is now tainted. Some Indian brides suffer dowry related abuse. A dowry is a material exchange given to the groom’s family by the bride’s family in exchange for the groom’s family inviting the bride into their family. Sometimes, the groom’s family will demand more dowry money or other assets such as livestock, cars or jewelry. If the demands are not fulfilled, the bride may be severely mistreated physically, verbally and sexually by her new groom and in-laws (BBC Network, 2006). The article Domestic Violence and Asian Immigrant Women by M. Yoshioka(2001), explores the Asian community’s attitudes toward domestic violence. The researcher also desires to understand psychosocial factors regarding domestic violence within this population. Specifically, the study was developed to look at three areas that involved abuser approval of abuse: situation-specific approval of violence; endorsement of male privilege; and perceived alternatives to abuse. The setting of the study takes place in New York, which compels the researcher to pose questions regarding Asian families’ views and struggles with domestic violence in the context of an immigrant country. Yoshiaka also implemented an assessment tool that was specifically created to gather information about attitudes regarding abuse titled, the Revised Attitudes toward Wife Abuse Scale (RAWA),which was developed by Yoshiaka and Dania (1999). In order to develop this assessment tool, 650 surveys of Chinese, Cambodian, Korean, Vietnamese, and South Asian adults were gathered. Immigrant families contend with many obstacles. Abusive environments further complicate the hurdles that exist for women who are taken out of their familiar homeland elements. Based on these dynamics, victims of abuse in this type of environment are further isolated due to possible separation from family of origin, language barrier, and lack of knowledge about the host country’s view of abuse and provision of supportive services. Researchers found that it is a â€Å"complex interweaving of cultural, environmental, and interpersonal factors† that contribute to the possibility for domestic violence within the immigrant population. They identify values such as privacy, honour, self-restraint, harmony, and order (Hosted, 1984; Hu Chen, 1999; Kerkrade, Tang, Westwood, 1991; McLaughlin Braun, 1998) as factors that may minimize the severity of domestic violence within the culture (Ho,1990). Additionally, immigrants’ support system is usually left behind in their homeland, which strips them of supportive family and friends who could otherwise support and advice victims. Further, they may not be knowledgeable of the support services available in their host country. Another factor that contributes to isolation is a possible language barrier (Das Dasgupota Warrier, 1996). Lack of command of the host country’s language could be absolutely devastating and fearful for a victim who is already isolated from a support system and familiar environment. Results from the study showed that gender, ethnicity and witness to parental abuse were factors contributing to greater acceptance of wife abuse. Males were more likely to endorse abuse, particularly Cambodian men when compared with Chinese men. Additionally, children who witnessed their mothers being abused were more likely to view abuse as acceptable. Researchers made a final and significant point, stating that although Asian immigrants are categorized within one category, there are apparent differences in Asians’ views of spousal abuse. Methodology In describing domestic violence toward Asian women and its effects, it was first necessary to describe what a victim is like. Unfortunately, the general public assumes that a battered woman is most likely quite vulnerable in that she is uneducated, passive and weak. Some even believe that a victim enjoys the abuse. Many people wonder why an abused woman does not simply leave her relationship. The reality is that anyone could be a victim, regardless of age, race, disability status, financial status, and education. This is why it was important to describe the profile of a victim at the beginning – to emphasize that there is no typical profile. Anyone could become victim to abuse by simply trusting that her partner will care for her with respect. Victims could also be boys and men, however, for the purpose of this research, this population was not addressed to any capacity. Additionally, cultural norms of other ethnicities were not explored duet the focus of this research being solely on Asian women. However, some of the studies included in this research included comparative data between Asian women and women of other nationalities. The cycle of violence was also explained. It is a critical factor in understanding abusers’ behaviours for the purpose of providing services to abusers and especially to provide victims with an understanding of what they are experiencing and why. Many sufferers of domestic violence are told what is deficient in them. Over time, they begin to believe these untruths. In investigating the intricacies of domestic violence and how it affects the Asian population specifically, it was important to provide examples of various cultures’ norms regarding the views and treatment of women. Although all Asian countries’ cultural norms and sub-cultural idiosyncrasies were not described within the context of this research, some cultures’ customs were explored. Although it is important to obtain an exhaustive understanding about various Asian cultures it is vital to acknowledge that several idiosyncrasies exist within each country, every city and even every subculture. Thus, it was important to explore research that explained this factor of culture. Further, it’s difficult to generalize that one particular culture or sub-culture has a set template of norms, therefore, descriptions of cultural norms were described with care and consideration. It should be noted that when speaking of any given culture, it is not to be assumed that the description exclusively applies to each and every person within particular culture. Therefore, application of cultural norms should be understood with the idea that no one culture is completely homogenous. All in all, it is important to have a balanced understanding of cultural norms that do not over-generalize a culture and yet do take into consideration that there is a majority view about most issues. General data on domestic violence was quite accessible. Many forms of information exist that assists in understanding the nature of abuse and its effects. There is also a wealth of information about the type of support available to victims of abuse and perpetrators. The Internet Isa plentiful source for finding local agencies and support groups relating to domestic violence. Information was also discovered through various modes of literature – books, journal articles and magazines. Visual media can also be accessed via Internet, videotape, DVD and television programming that advocates for victims’ rights and disseminates other information for advocates, victims and perpetrators. Due to the directed nature of this piece, it was necessary to not only search for general information about domestic violence, but instead, there was a need for materials about domestic violence within the Asian population. With this need came the task of finding out as much as possible about the many categories of Asians that exist and to also find the most amount of information about each category and sub-category. This was found to be a gruelling task, because contrary to belief, there are several classifications within the category known as Asian. Compounding this point was the lack of abundant information regarding domestic violence in various Asian cultural contexts. Additionally, little information was found about supportive services within many Asian communities, most probably due to the cultural views regarding keeping personal information within the family and also duet the accepting views toward abuse. Fortunately, much of the information found did include the many facets of violence within the Asian population, such as provision of statistical data of how many women of various cultures reported spousal abuse; perpetrators’ views about abuse; perpetuation of these views duet cultural beliefs about abuse; long-term effects on abused women and children; availability of treatment; treatment modalities; and laws that now protect women against violence. Discussion The devastating effects of domestic violence have been brought into the forefront of popular culture only within the past twenty years ago. Since then, and probably long before on a smaller scale, advocates have been working vigorously to service domestic violence victims and expose the horrific nature of its effects. This has included conducting research with women, children and perpetrators; attempting various forms of therapeutic modalities to address the after-effects; provision of abuser services; and exposure of domestic violence through written and visual media. Through these efforts, victim advocates have provided support to thousands of women who otherwise would either continue to live a life of isolating despair or alternatively, lose their lives to domestic violence. Unfortunately, the amount of information and support services that are available vary widely based on victims’ geographical location, largely due to the level of tolerance toward domestic violence. Naturally, the more a society believes an act is a crime, the more intensive the work toward ending it. However, other factors exist that inhibit further research toward ending violence against Asian women. Many Asian countries are horribly impoverished and do not have the means to either conduct necessary research nor provide protection and services to women and their children. Victim advocates contend with many hurdles under these types of conditions. Funding is not available to do the necessary work involved. In supporting women who are or have suffered domestic violence, the need for many levels of support is needed. Women who are currently in an abusive relationship are most likely stripped of many basic needs and resources. For instance, abused women may not have access to finances, a car or other transportation, food supply, proper clothing and medical care. In order for domestic violence advocates to provide for these needs, they must have the proper financial backing. With financial resources, food pantries could be created, medical care could be made available, shelters could be built and transportation could be provided to important locations such as homes of supportive family, friends, and religious institutions. For women who decide to leave abusive relationships, services such as transitional living could be made available. Providing a safe living environment would be paramount for Asian women, particularly due to the lack of support received by family members, immediate family included. If a woman were to leave her husband to seek out the support of immediate family, the victim would be turned away in most cases and encouraged to return to the abuser’s home. This suggestion is based on the family’s unwillingness to dishonour the family name by having daughter who left her husband. Further, they do not want to offend the groom’s family by displaying their disapproval toward the abuse. Women who decide to leave their partner also require additional support services such as referrals for educational and vocational services. If they have children, they may need childcare services so that the women can seek employment to support themselves and their children. Education related to cultural views about abuse is also necessary. It’s important to debunk societal norms that accept abuse. For an Asian woman, leaving her spouse is directly contradictory to everything she learned about achievement of life goals since she was a child. From childhood, many Asian parents clearly define their daughters’ role in society as children, as adolescents, and ultimately, as adults. The ultimate goal is to marry into a distinguished, successful family that is willing to accept a deserving woman into their lives. Being trained in this way for essentially all of their lives, it is often complicated task for an abused woman to understand why she is worthy of making her own choices and living her life in the way she chooses, which includes being free of any level of abuse. As stated earlier in the Method section, it was mentioned that there was not ample research in the area of domestic violence in the Asian community. This is not to say that there is not enough to support those who would like to know more about domestic violence. However, there seems to be a great need for extensive research and investigation into the many cultures within the Asian population and the effects of domestic violence in these communities. By further understanding the nature of abuse in this context, service providers are able to more effectively provide the type of services needed by Asian women. Conclusion Domestic violence research in the Asian population is still in its infancy. Considering that fact that domestic violence has not been intended to for so long provides a time frame that suggests that although there is not an abundance of work toward attending to Asian victims, there have been some concrete efforts in its progression. Delving into the intricacies of domestic violence within this population is no easy task, and will not be going forward. There are many hindrances to gaining swift and accurate information about Asian women’s suffering, although it is urgently needed. One of the biggest hurdles that have been discussed within this research is Asians ‘cultural views regarding secrecy of family troubles. A woman is not only betraying her husband if she discloses abuse, but she is also shaming both her in-laws and her family of origin by disturbing the family structure and name. Although some parents would provide their support in a situation such as this, most would not. Therefore, the victim knows she has nowhere to go. Not only is family name at stake. Compounding this pressure is the fact that women are not highly regarded within most Asian cultures. Therefore, no one considers her desires and needs. Instead, she must does she is commanded, which usually involves fulfilling caretaking responsibilities for other members of the family. A woman in Asian society is considered similarly as a child. She does not have many skills that would be useful other than household responsibilities, she must be watched, and she is not knowledgeable about many subjects. Based on this outlook, how is it possible to fathom that she may need to be attended to properly? For any social change to occur towards the treatment of Asian women, it is a necessity that views of women themselves also change. In speaking of women who suffer from spousal abuse, it is vital to discuss the effects of abuse of others in the home that are also experiencing the abuse. Children are particularly susceptible to inaccurate methods of dealing with life circumstances due to inexperience. Therefore, those who are also experiencing abuse or even witnessing it learn that violence is the answer to life’s obstacles. Further, children of abused women do not have high regard for their mothers due to their observation that she is being mistreated by their father. Thus, they too learn to become abusive toward their mothers, and in turn continue to repeat the cycle of abuse. In essence, they inherit this devastating method of dealing with life throughout childhood and on into adulthood. Children who were once victims and/or witnesses of domestic abuse now become the perpetrators, simply due tithe lack of knowledge that alternatives exist. Intervention is absolutely necessary to protect abused women. However, for long-term gain, intervention is also essential. Without an outlook toward the future, there will be no end to violence, but instead only bandaging of pain and suffering that has already occurred. There is no guarantee that prevention work will decrease the prevalence of domestic violence in Asian families, particularly due to strong views opposing the idea of regarding women equally. However, there is great possibility that given time, views will change and progress will be made. It is a difficult yet courageous and commendable feat to attempt to eradicate abuse from the lives of Asian women. However, as seen within this research, the reality currently remains that leaving relationship may not appear to be the most appealing option for women who have received life-long training to dedicate their lives to servitude to their spouses. Additionally, they also know that there are few positive alternatives to leaving their spouse. They may be destitute with no support from their families of origin. They have no source of financial or emotional support. They may risk ever seeing their children again. And most regrettably, they are endangering their lives by attempting to leave. Thousands of cases are reported in the United States and United Kingdom stating that women have lost their lives to spousal abuse. In these countries, most people agree that thesis a horrible tragedy and work toward changing the occurrence of such heinous crimes. Alternatively, Asian communities have very high tolerance and indeed acceptance of domestic violence to the extent that very few people openly show their disgust against it. In fact, it is encouraged and applauded. It is seen as being a well-deserved and appropriate punishment. Women can well expect being burned to death on account of their parents’ inability to pay off the groom’s family. Adwoman can be openly beaten without neither family nor strangers attempting to put an end to it. How then can it be stopped? Ending an evil such as this without a sense of social responsibility is extremely difficult. Further, work with abusers is nearly impossible, knowing that this method of relating to partners has been cultivated and accepted in the minds of Asian men. Moreover, because the Asian community believes in resolving familial issues amongst each other, many abusers would not be receptive to counselling. Even in the case that an abuser agreed to seek counselling, other family members may not be supportive of this type of resolution, instead viewing it as disloyalty and abandonment of the family. Due to the abundance of obstacles to ending violence in the Asian community, it becomes clear that abuse toward women within the Asian population will surely be maintained for now. However, it is also hopeful to state that progress will be made, based on the progress that has already been achieved. Although progress is very slow and despite the many fears that they are contending with, it is encouraging to know that women have begun speaking out against abuse. References BBC Asian Network (2005). Asian women and domestic violence. www.bbc.co.uk/asiannetwork/features/hh/awadv. . Das Dasgupota Warrier. (1996). Domestic Violence in the South Asian Immigrant Community. Journal of Social Distress and the Homeless,9:3. 173-185. Department of Family and Community Medicine, University of California-San Francisco, USA. Domestic Violence Awareness Project of the National Resource Centre on Domestic Violence (2005). Domestic Violence Awareness: Action for Social Change. Pennsylvania Coalition Against Domestic Violence. How, C. K. (1990). An analysis of domestic violence in Asian American communities: A multicultural approach to counselling. Women Therapy, 9(1-2), 129-150. Hosted, G. (1984). Culture’s consequences: International differences in work related values, Thousand Oaks, CA: Sage Publications, Inc. Kahlo, L. R. (1983). Social values and social change: Adaptation to life in America. New York: Pager. Kerkrade, Tang, Westwood. (1991). McLaughlin, L.A. Braun, K.L. (1998). Asian and Pacific Islander Cultural Values: Considerations for Health Care Decision Making, 23.Health and Social Work. Millender, A. Rethinking Domestic Violence: The Social Work and Probation Response London: Rutledge. 1996. Rodriguez, M; Quahog, S; and Bauer, H.M. (1996). Breaking the silence: Battered womens perspectives on medical care, 5, 3. Yoshioka, M.R. Domestic Violence and Asian Immigrant Women. http://www.columbia.edu/cu/csswp/research/desriptions/Yosh.htm. . Yoshioka, M.R., Shibusawa, T. (2004). Psychosocial Measures for Asian Pacific Americans. In A. Roberts K Yeager (Eds.),Evidence-based practice manual (pp. 488-495). New York, NY: Oxford University Press. Yoshioka, M.R., Dania, J., Ulla, K. (2001). Attitudes toward marital violence: An examination of four Asian communities. Violence against women, 7(8), 900-926. Jaden, P., Tonnes, N. (2000). Extent, nature and consequences of intimate partner violence: Research Report. Washington, Declinational Institute of Justice and the Centres for Disease Control and Prevention. Domestic Violence toward Asian Women Domestic Violence toward Asian Women Hypothesis Dissertation Based on research and statistics, it is known that domestic violence toward Asian women is pervasive. â€Å"Twelve percent of Asian and Pacific Islander women reported experiencing physical assault by an intimate partner at least once during their lifetime (Jaden Tonnes, 2000)†. Unfortunately, documented reports of abuse most likely under-represent the number of abused women due to the secretive and victimizing nature of domestic violence. Asian women may come from various cultural backgrounds, including Philippines, India, China, Korea, Thailand, and Japan to name few. Domestic violence is a devastating social ill that occurs much too frequently, particularly more so in cultures that emphasize the importance of upholding the family name. This ideation may often lead to enmeshed families who emphasize positive family attributes while minimizing or even denying negative aspects of the family environment. Further, stigmatizing issues such as domestic violence are most likely minimized or overlooked by other family members. In result, it may also be true that Asian women are discouraged from relying on friends outside of the family for support and assistance. Views of women in Asian countries may also contribute to the rate of domestic violence in Asian communities. Women have historically been looked upon as less valuable, able and intelligent in comparison to me. This view of women, although somewhat altered within most recent years, continues to be a global obstacle in the advancement of women. This view is particularly held strong in Asian communities, where it continues to be more widely accepted. Additionally, based on the views of the Asian population, women’s advocate programs may be scarce ornonexistent. In areas where programs do exist, it may be extremely disloyal to the family to report instances of abuse or any other negative occurrence within the family home. Based on what is already known about victims of stranger violence, the effects of domestic violence appear to be dually devastating. An environment that is first assumed to be safe and comfortable is instead replaced by one that is tainted, ever threatening and without solace. Possibly the only support system the victim may have assumed to have is now stripped from her and replaced with fear and loneliness. The effects of this type of isolation usually lead to decreased self-esteem and increased feelings of shame and guilt; which may cause a ripple effect in many other areas of the victim’s life. Due to abuse, she may feel she cannot achieve her educational and/or career goals. She may be isolated from family and friends due to the perpetrator’s fear that they may find out she is being abused. The victim may feel tremendous shame and guilt for staying in an abusive relationship and thus, subjecting her children to such a volatile environment. Lastly, and most critically, the abuse can lead to the victim’s severe harm and many times even death. Literature Review In order to best understand the nature of domestic violence, it is vital to mention that the population being addressed is not homogenous one. Rather, when describing abused women, this description includes women who are physically and/or mentally disabled; it includes women who can and cannot read; and it includes women who do and do not speak the language of the country they are living in. It also includes women who come from any gamut of financially impoverished to very affluent backgrounds; and women who may be homemakers caring for young children to extremely successful career women. Additionally, although the focus of this piece of research relates to Asian women, it is valuable to note that women of all ethnicities are at risk of becoming victims of domestic violence (Yoshioka, 2001). Domestic violence advocates have investigated abusers’ patterns so that victims and advocates can better comprehend abusers’ pathological behaviors. The cycle of violence is a portrayal of the cyclical behaviors of abusers. It is described as three main phases. The first phase describes how the abuser becomes increasingly angry, which may include antagonizing the victim, calling her names and demeaning her. Avery large part of abuse is in the form of verbal and emotional attack. The abuser may tell the victim that she deserves the abuse and even state that she likes the abuse. He may tell her that no one else would want her. In the second phase, the abuser hurts his victim by inflicting physical and/or sexual acts toward her. Soon after violent episodes, the abuser will apologize for hurting his partner and may make promises he does not intend to keep, such as never hurting her again or promising to seek help. The abuser may also attempt to smooth over the situation by lavishing his partner with gifts. Unfortunately, the abuse does not stop there and instead, he will continue to repeat the cycle (Domestic Violence Awareness Project, 2005). Knowing that the abuser’s behaviours are part of a maladaptive cycle is useful in informing victims of this cycle. In this way, they do not begin to internalize the abuse and do not learn to believe that the abuser’s verbal, physical and sexual abuse is granted. Instead, understanding the abuser’s dysfunctional method of relating allows victims to attribute the abuse to the abuser instead of their own shortcomings. With this knowledge, victims are able to heal from the abuse and regain a feeling of self-worth (Yoshiaka, 2001). It is widely believed that Asian women of many regions are highly susceptible to lives of subjugation and servitude to their partners. This belief is attributed to a variety of cultural factors. It is hypothesized that women remain in abusive relationships due to the stigma that is placed on them if they leave their partner. In order to preserve family dignity, respect and honour, women many times do not speak out against abusive situations. In fact, due to the powerful traditional practices enforced within Asian communities, extended family members who do have knowledge of the abuse encourage women to tolerate the abuse. In a study by How (1990), she sought to examine the impact of domestic violence within the Asian population, specifically within Southeast Asians including Laotians, Khmer, Vietnamese, and Chinese. The researcher found that the impact of traditional Asian values such as close family ties, harmony and order do not necessarily send the message that abuse is unacceptable. Instead, women are expected to play a submissive role that includes values of fatalism, perseverance and self-restraint. Victims feel that if these qualities are maintained, they are showing respect to their families and bringing them great honour. Ultimately, victims feel they are honourable women who are fulfilling their spousal duties (How, 1990). Within the Asian-Indian population, the definition of relationship is nearly synonymous with marriage due to the culture’s belief in arranged marriage. Arranged marriage is the practice in which parents select their children’s future husband or wife. Potential mates are then allowed to provide their input about his or her potential husband or wife. A lasting marriage is a symbolism of honour and respect, which in turn reflects upon the entire family. This is especially important for other siblings within the family, whose chances of being arranged depend greatly on their female siblings’ compliance to their husbands. Additionally, for couples who have female children, women may endure the abuse in order to protect their daughters’ â€Å"name†, or reputation. Otherwise, if the family secret is exposed or the woman leaves the relationship, a victim’s daughter may never have a chance of getting married because her family name is now tainted. Some Indian brides suffer dowry related abuse. A dowry is a material exchange given to the groom’s family by the bride’s family in exchange for the groom’s family inviting the bride into their family. Sometimes, the groom’s family will demand more dowry money or other assets such as livestock, cars or jewelry. If the demands are not fulfilled, the bride may be severely mistreated physically, verbally and sexually by her new groom and in-laws (BBC Network, 2006). The article Domestic Violence and Asian Immigrant Women by M. Yoshioka(2001), explores the Asian community’s attitudes toward domestic violence. The researcher also desires to understand psychosocial factors regarding domestic violence within this population. Specifically, the study was developed to look at three areas that involved abuser approval of abuse: situation-specific approval of violence; endorsement of male privilege; and perceived alternatives to abuse. The setting of the study takes place in New York, which compels the researcher to pose questions regarding Asian families’ views and struggles with domestic violence in the context of an immigrant country. Yoshiaka also implemented an assessment tool that was specifically created to gather information about attitudes regarding abuse titled, the Revised Attitudes toward Wife Abuse Scale (RAWA),which was developed by Yoshiaka and Dania (1999). In order to develop this assessment tool, 650 surveys of Chinese, Cambodian, Korean, Vietnamese, and South Asian adults were gathered. Immigrant families contend with many obstacles. Abusive environments further complicate the hurdles that exist for women who are taken out of their familiar homeland elements. Based on these dynamics, victims of abuse in this type of environment are further isolated due to possible separation from family of origin, language barrier, and lack of knowledge about the host country’s view of abuse and provision of supportive services. Researchers found that it is a â€Å"complex interweaving of cultural, environmental, and interpersonal factors† that contribute to the possibility for domestic violence within the immigrant population. They identify values such as privacy, honour, self-restraint, harmony, and order (Hosted, 1984; Hu Chen, 1999; Kerkrade, Tang, Westwood, 1991; McLaughlin Braun, 1998) as factors that may minimize the severity of domestic violence within the culture (Ho,1990). Additionally, immigrants’ support system is usually left behind in their homeland, which strips them of supportive family and friends who could otherwise support and advice victims. Further, they may not be knowledgeable of the support services available in their host country. Another factor that contributes to isolation is a possible language barrier (Das Dasgupota Warrier, 1996). Lack of command of the host country’s language could be absolutely devastating and fearful for a victim who is already isolated from a support system and familiar environment. Results from the study showed that gender, ethnicity and witness to parental abuse were factors contributing to greater acceptance of wife abuse. Males were more likely to endorse abuse, particularly Cambodian men when compared with Chinese men. Additionally, children who witnessed their mothers being abused were more likely to view abuse as acceptable. Researchers made a final and significant point, stating that although Asian immigrants are categorized within one category, there are apparent differences in Asians’ views of spousal abuse. Methodology In describing domestic violence toward Asian women and its effects, it was first necessary to describe what a victim is like. Unfortunately, the general public assumes that a battered woman is most likely quite vulnerable in that she is uneducated, passive and weak. Some even believe that a victim enjoys the abuse. Many people wonder why an abused woman does not simply leave her relationship. The reality is that anyone could be a victim, regardless of age, race, disability status, financial status, and education. This is why it was important to describe the profile of a victim at the beginning – to emphasize that there is no typical profile. Anyone could become victim to abuse by simply trusting that her partner will care for her with respect. Victims could also be boys and men, however, for the purpose of this research, this population was not addressed to any capacity. Additionally, cultural norms of other ethnicities were not explored duet the focus of this research being solely on Asian women. However, some of the studies included in this research included comparative data between Asian women and women of other nationalities. The cycle of violence was also explained. It is a critical factor in understanding abusers’ behaviours for the purpose of providing services to abusers and especially to provide victims with an understanding of what they are experiencing and why. Many sufferers of domestic violence are told what is deficient in them. Over time, they begin to believe these untruths. In investigating the intricacies of domestic violence and how it affects the Asian population specifically, it was important to provide examples of various cultures’ norms regarding the views and treatment of women. Although all Asian countries’ cultural norms and sub-cultural idiosyncrasies were not described within the context of this research, some cultures’ customs were explored. Although it is important to obtain an exhaustive understanding about various Asian cultures it is vital to acknowledge that several idiosyncrasies exist within each country, every city and even every subculture. Thus, it was important to explore research that explained this factor of culture. Further, it’s difficult to generalize that one particular culture or sub-culture has a set template of norms, therefore, descriptions of cultural norms were described with care and consideration. It should be noted that when speaking of any given culture, it is not to be assumed that the description exclusively applies to each and every person within particular culture. Therefore, application of cultural norms should be understood with the idea that no one culture is completely homogenous. All in all, it is important to have a balanced understanding of cultural norms that do not over-generalize a culture and yet do take into consideration that there is a majority view about most issues. General data on domestic violence was quite accessible. Many forms of information exist that assists in understanding the nature of abuse and its effects. There is also a wealth of information about the type of support available to victims of abuse and perpetrators. The Internet Isa plentiful source for finding local agencies and support groups relating to domestic violence. Information was also discovered through various modes of literature – books, journal articles and magazines. Visual media can also be accessed via Internet, videotape, DVD and television programming that advocates for victims’ rights and disseminates other information for advocates, victims and perpetrators. Due to the directed nature of this piece, it was necessary to not only search for general information about domestic violence, but instead, there was a need for materials about domestic violence within the Asian population. With this need came the task of finding out as much as possible about the many categories of Asians that exist and to also find the most amount of information about each category and sub-category. This was found to be a gruelling task, because contrary to belief, there are several classifications within the category known as Asian. Compounding this point was the lack of abundant information regarding domestic violence in various Asian cultural contexts. Additionally, little information was found about supportive services within many Asian communities, most probably due to the cultural views regarding keeping personal information within the family and also duet the accepting views toward abuse. Fortunately, much of the information found did include the many facets of violence within the Asian population, such as provision of statistical data of how many women of various cultures reported spousal abuse; perpetrators’ views about abuse; perpetuation of these views duet cultural beliefs about abuse; long-term effects on abused women and children; availability of treatment; treatment modalities; and laws that now protect women against violence. Discussion The devastating effects of domestic violence have been brought into the forefront of popular culture only within the past twenty years ago. Since then, and probably long before on a smaller scale, advocates have been working vigorously to service domestic violence victims and expose the horrific nature of its effects. This has included conducting research with women, children and perpetrators; attempting various forms of therapeutic modalities to address the after-effects; provision of abuser services; and exposure of domestic violence through written and visual media. Through these efforts, victim advocates have provided support to thousands of women who otherwise would either continue to live a life of isolating despair or alternatively, lose their lives to domestic violence. Unfortunately, the amount of information and support services that are available vary widely based on victims’ geographical location, largely due to the level of tolerance toward domestic violence. Naturally, the more a society believes an act is a crime, the more intensive the work toward ending it. However, other factors exist that inhibit further research toward ending violence against Asian women. Many Asian countries are horribly impoverished and do not have the means to either conduct necessary research nor provide protection and services to women and their children. Victim advocates contend with many hurdles under these types of conditions. Funding is not available to do the necessary work involved. In supporting women who are or have suffered domestic violence, the need for many levels of support is needed. Women who are currently in an abusive relationship are most likely stripped of many basic needs and resources. For instance, abused women may not have access to finances, a car or other transportation, food supply, proper clothing and medical care. In order for domestic violence advocates to provide for these needs, they must have the proper financial backing. With financial resources, food pantries could be created, medical care could be made available, shelters could be built and transportation could be provided to important locations such as homes of supportive family, friends, and religious institutions. For women who decide to leave abusive relationships, services such as transitional living could be made available. Providing a safe living environment would be paramount for Asian women, particularly due to the lack of support received by family members, immediate family included. If a woman were to leave her husband to seek out the support of immediate family, the victim would be turned away in most cases and encouraged to return to the abuser’s home. This suggestion is based on the family’s unwillingness to dishonour the family name by having daughter who left her husband. Further, they do not want to offend the groom’s family by displaying their disapproval toward the abuse. Women who decide to leave their partner also require additional support services such as referrals for educational and vocational services. If they have children, they may need childcare services so that the women can seek employment to support themselves and their children. Education related to cultural views about abuse is also necessary. It’s important to debunk societal norms that accept abuse. For an Asian woman, leaving her spouse is directly contradictory to everything she learned about achievement of life goals since she was a child. From childhood, many Asian parents clearly define their daughters’ role in society as children, as adolescents, and ultimately, as adults. The ultimate goal is to marry into a distinguished, successful family that is willing to accept a deserving woman into their lives. Being trained in this way for essentially all of their lives, it is often complicated task for an abused woman to understand why she is worthy of making her own choices and living her life in the way she chooses, which includes being free of any level of abuse. As stated earlier in the Method section, it was mentioned that there was not ample research in the area of domestic violence in the Asian community. This is not to say that there is not enough to support those who would like to know more about domestic violence. However, there seems to be a great need for extensive research and investigation into the many cultures within the Asian population and the effects of domestic violence in these communities. By further understanding the nature of abuse in this context, service providers are able to more effectively provide the type of services needed by Asian women. Conclusion Domestic violence research in the Asian population is still in its infancy. Considering that fact that domestic violence has not been intended to for so long provides a time frame that suggests that although there is not an abundance of work toward attending to Asian victims, there have been some concrete efforts in its progression. Delving into the intricacies of domestic violence within this population is no easy task, and will not be going forward. There are many hindrances to gaining swift and accurate information about Asian women’s suffering, although it is urgently needed. One of the biggest hurdles that have been discussed within this research is Asians ‘cultural views regarding secrecy of family troubles. A woman is not only betraying her husband if she discloses abuse, but she is also shaming both her in-laws and her family of origin by disturbing the family structure and name. Although some parents would provide their support in a situation such as this, most would not. Therefore, the victim knows she has nowhere to go. Not only is family name at stake. Compounding this pressure is the fact that women are not highly regarded within most Asian cultures. Therefore, no one considers her desires and needs. Instead, she must does she is commanded, which usually involves fulfilling caretaking responsibilities for other members of the family. A woman in Asian society is considered similarly as a child. She does not have many skills that would be useful other than household responsibilities, she must be watched, and she is not knowledgeable about many subjects. Based on this outlook, how is it possible to fathom that she may need to be attended to properly? For any social change to occur towards the treatment of Asian women, it is a necessity that views of women themselves also change. In speaking of women who suffer from spousal abuse, it is vital to discuss the effects of abuse of others in the home that are also experiencing the abuse. Children are particularly susceptible to inaccurate methods of dealing with life circumstances due to inexperience. Therefore, those who are also experiencing abuse or even witnessing it learn that violence is the answer to life’s obstacles. Further, children of abused women do not have high regard for their mothers due to their observation that she is being mistreated by their father. Thus, they too learn to become abusive toward their mothers, and in turn continue to repeat the cycle of abuse. In essence, they inherit this devastating method of dealing with life throughout childhood and on into adulthood. Children who were once victims and/or witnesses of domestic abuse now become the perpetrators, simply due tithe lack of knowledge that alternatives exist. Intervention is absolutely necessary to protect abused women. However, for long-term gain, intervention is also essential. Without an outlook toward the future, there will be no end to violence, but instead only bandaging of pain and suffering that has already occurred. There is no guarantee that prevention work will decrease the prevalence of domestic violence in Asian families, particularly due to strong views opposing the idea of regarding women equally. However, there is great possibility that given time, views will change and progress will be made. It is a difficult yet courageous and commendable feat to attempt to eradicate abuse from the lives of Asian women. However, as seen within this research, the reality currently remains that leaving relationship may not appear to be the most appealing option for women who have received life-long training to dedicate their lives to servitude to their spouses. Additionally, they also know that there are few positive alternatives to leaving their spouse. They may be destitute with no support from their families of origin. They have no source of financial or emotional support. They may risk ever seeing their children again. And most regrettably, they are endangering their lives by attempting to leave. Thousands of cases are reported in the United States and United Kingdom stating that women have lost their lives to spousal abuse. In these countries, most people agree that thesis a horrible tragedy and work toward changing the occurrence of such heinous crimes. Alternatively, Asian communities have very high tolerance and indeed acceptance of domestic violence to the extent that very few people openly show their disgust against it. In fact, it is encouraged and applauded. It is seen as being a well-deserved and appropriate punishment. Women can well expect being burned to death on account of their parents’ inability to pay off the groom’s family. Adwoman can be openly beaten without neither family nor strangers attempting to put an end to it. How then can it be stopped? Ending an evil such as this without a sense of social responsibility is extremely difficult. Further, work with abusers is nearly impossible, knowing that this method of relating to partners has been cultivated and accepted in the minds of Asian men. Moreover, because the Asian community believes in resolving familial issues amongst each other, many abusers would not be receptive to counselling. Even in the case that an abuser agreed to seek counselling, other family members may not be supportive of this type of resolution, instead viewing it as disloyalty and abandonment of the family. Due to the abundance of obstacles to ending violence in the Asian community, it becomes clear that abuse toward women within the Asian population will surely be maintained for now. However, it is also hopeful to state that progress will be made, based on the progress that has already been achieved. Although progress is very slow and despite the many fears that they are contending with, it is encouraging to know that women have begun speaking out against abuse. References BBC Asian Network (2005). Asian women and domestic violence. www.bbc.co.uk/asiannetwork/features/hh/awadv. . Das Dasgupota Warrier. (1996). Domestic Violence in the South Asian Immigrant Community. Journal of Social Distress and the Homeless,9:3. 173-185. Department of Family and Community Medicine, University of California-San Francisco, USA. Domestic Violence Awareness Project of the National Resource Centre on Domestic Violence (2005). Domestic Violence Awareness: Action for Social Change. Pennsylvania Coalition Against Domestic Violence. How, C. K. (1990). An analysis of domestic violence in Asian American communities: A multicultural approach to counselling. Women Therapy, 9(1-2), 129-150. Hosted, G. (1984). Culture’s consequences: International differences in work related values, Thousand Oaks, CA: Sage Publications, Inc. Kahlo, L. R. (1983). Social values and social change: Adaptation to life in America. New York: Pager. Kerkrade, Tang, Westwood. (1991). McLaughlin, L.A. Braun, K.L. (1998). Asian and Pacific Islander Cultural Values: Considerations for Health Care Decision Making, 23.Health and Social Work. Millender, A. Rethinking Domestic Violence: The Social Work and Probation Response London: Rutledge. 1996. Rodriguez, M; Quahog, S; and Bauer, H.M. (1996). Breaking the silence: Battered womens perspectives on medical care, 5, 3. Yoshioka, M.R. Domestic Violence and Asian Immigrant Women. http://www.columbia.edu/cu/csswp/research/desriptions/Yosh.htm. . Yoshioka, M.R., Shibusawa, T. (2004). Psychosocial Measures for Asian Pacific Americans. In A. Roberts K Yeager (Eds.),Evidence-based practice manual (pp. 488-495). New York, NY: Oxford University Press. Yoshioka, M.R., Dania, J., Ulla, K. (2001). Attitudes toward marital violence: An examination of four Asian communities. Violence against women, 7(8), 900-926. Jaden, P., Tonnes, N. (2000). Extent, nature and consequences of intimate partner violence: Research Report. Washington, Declinational Institute of Justice and the Centres for Disease Control and Prevention.

Amul as a brand name

Amul as a brand name Company information Amul as a brand name is familiar to almost every individual in India, Amul is known for its quality products purity and hygiene. For over more than the past 50 years Amul has been serving the consumers of India with a variety of quality products. Amul follows a business model to provide products to customers which provides value for money to the consumer. Amul has enjoyed its status of market leader in products like butter, cheese and dry milk, by providing customers with quality products at competitive prices. It is one of the largest food products manufacturing organisation of India. It is a Dairy Cooperative of Gujarat, also known as The Gujarat Cooperative milk marketing federation Ltd. Gujarat as a state of India is a leader in organizing dairy cooperatives and its success is not only limited in India but acts as a model for rest of the World. Over the last fifty odd years, Dairy Cooperatives in Gujarat have created an economic network that connects more than 2.8 million village milk producers with million of consumers in India and abroad through a cooperative system. These cooperatives collect on an average 7.5 million litres of milk per day from the producers. Amul has brought a significant change in social and economic situation of our rural people. The Dairy Cooperatives have helped to bring an end to the exploitation of farmers and has increased the level of benefits to our rural producers of milk. The turnover of Amul during 2008-09 was Rs. 67.11 billion. Amul currently markets the products which are produced by the district milk unions in 30 dairy plants which work under the renowned brand name Amul. The total production capacity of these plants is 11.6 million litres per day, four of the dairy plants mentioned are having processing capacity of more than 1 million Litres per day. The Gujarat Cooperative milk marketing federation Ltd.(Amuls) Total Quality Management ensures that the quality of products meets its standards right from the starting place of milk producer through the value chain until it reaches the consumer thus Amul is trying to provide value to its customers which not only satisfies the customer needs but delights the customer. Amul cannot be considered as business enterprise which works primarily for the generation of profits. It is an institution created by the milk producers to primarily safeguard their economic and social interest. Business houses generate profits in order to distribute profit to shareholders in shape of dividend, whereas in case of Amul the surplus is ploughed back and distributed back to farmers through village societies. Amul has time and again came up with innovative advertising which has helped Amul to develop itself as a brand which appeals people with assurance of its quality. The creative advertisement of Amul has created a position of its products which is generating higher sales for Amul. For 30 odd years Amuls Utterly Butterly girl has managed to keep her fan following intact, the advertisements are now ready to enter the Guinness Book of World Records for being the longest running campaign ever. Business Mission As we take strides towards our future, we need a mission which create an objective for our organization so that we can direct our efforts in order to achieve organizational growth, this mission must be backed up by a set of action plans which may help us in achieving our objectives in a best possible manner Amul has prepared a comprehensive roadmap in order to guide that the dairy cooperatives of Gujarat to have a group turnover of Rs. 27000 crores by the year 2020. The company is planning on its expansion and through expansion the company will create fresh avenues for growth by catering to the rising demand for new products, this would include increasing the capacity for major product categories including milk powders, Ice-cream, paneer, cheese, curd, ghee and other dairy products. Milk drying capacity will also be enhanced. in order to to strengthen the presence of company in the large market, for liquid milk Special emphasis will be given to metropolitan cities.The company is plan ning to double its processing capacity of its plants to 20.7 million kg per day.The basic raw material of Amul products is milk and for increasing milk production nutritious feed should be provided to animals. For this very purpose the company is planning to expand its cattlefeed manufacturing capacity by 2020. Amuls achievement of its mission will not only be beneficial for the organization but it will be helpful for the development of economy as a whole. Marketing objective As a company the marketing objective of Amul is to provide quality products to the customers that satisfies their requirements. The company is manufacturing only those products which are not hazardous for the human consumption. In food items Amul is providing nutritious and good quality food to its customers at affordable prices, which is one of the main reason of its quality image in the mind of consumer. With the introduction of noodles to our product range we are providing a healthier product for our customers in shape of noodles with varied tastes and flavours. Regarding our sales objective we have set aggressive yet achievable objectives for the first, second and continuing years of the launch of our product . First year objective ( jan 2010 to dec 2010) We want to achieve sales for 40% of our existing capacity gaining at least 20% of market. It will be backed by strong advertisement and sales promotion as at least 20% of customers of the total market share may not be loyal towards a certain brand of noodles Second an continuing year objectives (JAN 2011 TO DEC 2011) We want to achieve at least 10% growth in sales on quarterly basis. Marketing plan Organizations use marketing plans for several purposes, which are connected with creation and retention of a customer. Several purposes for which marketing plans are used are : Finding out the market for the products. Tastes and preferences in terms of customer likings. Competitors their strengths and weaknesses. Outlining a plan for getting and retaining customers. Recognizing and predicting change. The main feature of a good marketing plan are: To know the customer. What he likes and what he doesnt like. What he expects out of a product. Know your competition, related products, strengths and weaknesses. Determining these factors can help you understand the strengths and weaknesses of your competitor, needs wants and desires of a customer and changes in the market. A marketing plan should be able to cover all of the above features so as to be successful in terms of achievement of objective In order to make a successful marketing plan it should follow the following steps Remember the four Ps of marketing. To obtain your goal, your plan should consider product, price, place and promotion. Describe your target market. This can be done in many ways including segmenting on the basis of: age, gender, career, income level or where customers live. Recognize your competition. This can be done through market research data, product demand, determining strengths and weaknesses of competitors. Define your product, and try describing it from a customers point of view. Successful marketers know or have some idea of what their customers want or expect from them, companies working on the needs of the customers and marketing products keeping in view customer values usually experience a rapid increase in sales. Make a marketing budget for your plan. This is one of the necessary step in market plan as companies become prepared for what they have to spend on advertisements as it includes money needed for advertising and promotions, materials and a list of media use, as a practical marketing plan needs money. Create a pricing strategy. A company should also develop a pricing strategy, by doing this, you can get a complete knowledge of how to price your product, whether it is in line with competitors price and how you can bring the prices in line. To be successful, you should have a well-planned strategy, establish your policies, and always check prices and operating costs in order to maximize profits. Make an efficient promotional strategy. An efficient promotional strategy can be helpful for the cause of the organization which can lead to increased sales like advertisements in magazines, TV, radio, etc. your strategy should use different outlets to advertise and continue using the ones that work in order to reap high benefits. Existing product range: Situation Analysis FMCG as an industry has had a vast development in terms of the type of products, increasing competition and increasing change in techonology. Due to the ever increasing customer requirements for the processed foods it has created tremendous increase in the production of processed foods. Products launched by Amul during the early 2000 were Amul Pizza, Cheese and Amul slice cheese, Amul ice-cream etc. Amul ice cream has now became the 2nd largest brand in the country and has taken major share in its existing markets in a short period of time. Amuls ice-cream manufacturing unit is located at Gandhinagar which is considered to be Asias largest and most modern integrated ice-cream manufacturing plant. Amul has became very popular due to its excellent and dynamic marketing strategies. Amuls marketing strategy is to understand the needs of the consumer and produce such products that provide superior value to the customer at a very low price. Amul has created an excellent distribution channe l to provide its products to the consumers who are living in the nooks and corners of the country, thus its products available in each part India. Amul is currently producing ready to serve soups like Masti Tomato Soup Masti Hot Sour Soup and is planning to launch noodles as this marketing plan is being prepared for the introduction of noodles into the market by Amul. Before diversification it is good for the firm to analyse competitors, and in order to analyse the competition in India it should compare its product with maggi, as it has been the most successful brand of noodles in India the company should also consider its strengths opportunities weaknesses opportunities and threats. Competitors As this marketing plan has been prepared for the launch of noodles by Amul, it is better to consider the competition the competition in this very segiment. In india the market leader for noodles is Maggi, Maggi has been familiar to every individual in India for more than 25 years. Maggi as a brand came up in 1983 , this brand has been able to create a market for itself as when it was launched it was a new product for Indians. Maggi made noodle a household product by generating its requirement in the masses in India. To lay an emphasis on its silver jubilee, Maggi is running an advertisement campaign Me Meri Maggi. The new campaign is designed to be interactive with the brand, inviting its consumers to share interesting stories Maggi which have a linking in their life. Maggi became a successful product because it understood the needs, wants and desires of the consumers. Maggi slowly attached itself to Indian consumers needs without disruption of his other food habits. Maggi took into consideration preferences of the consumes, as when consumers wanted healthy food, Maggi launched Atta Noodle. Maggi over these years have made lot of mistakes due to its experiments which it has been time and again trying to make with its products. Although there are other competitors for noodles in India like Top Ramen and Chings veg noodles but they are having a limited market share in the Indian market SWOT Analysis Strengths Increasing demand of existing products: A high demand is expected in milk and milk products in future due to the increasing income of the consumers as milk is considered as a necessary product, the demand will increase with the development of an economy, and the projections from various analysts state that India has good prospects to develop in the coming years, thus the sales of Amul are expected to increase over a period of time. Well established brand image: Amul has been able to maintain its value in the mind of consumers in such a way that it is considered as one of the most loyal brands, which will be one of the major strengths of Amul to generate sales for its newly launched related products if the company wishes to diversify in related product lines. High profit and low per unit Margins: Amul is earning a reasonable profit, even on packed liquid milk, it is enjoying the benefits of economies to scale. Whereas the margins per unit limit the entry of potential entrants as it may be a high risk situation for them to enter the market with a low percentage of profits. Flexibility of product lines: Amul has been adding a wide range of products to its product line and has had a high success rate in its diversification, therefore it is providing an option of producing other related products in its diversified product lines. Availability of raw material and labour supply: There is abundant supply of raw material for Amul products in India, besides there is availability of cheap and skilled labour force in India which can lead to high productivity with minimal costs. Amul has a professionally trained human resource pool that possess good experience and varied technical skills. Increasing purchase power and changing tastes of the consumers: The robust economic growth has pushed the disposable incomes of the consumers, 45 per cent of which are spent on food items. In addition to this population growth is also playing a major role in triggering the demand with baby food items showing the great potential to grow at a faster pace The growing urbanisation, nuclear families, increasing number of working women, etc., are slowly influencing the consumption habits and patterns, shifting the consumer preferences in favour of ready-to-eat preparations, thus in turn accelerating the demand for these products and expanding the scope of the industry. Increasing number of NRI-supported families and NRIs themselves visiting the country apart from the increasing number of foreigners residing in the country, are also responsible for changing composition of the consumption basket to some extent, in turn boosting up the demand of food processing companies like Amul. Weaknesses Perishable nature of its products: the products of Amul are perishable in nature and there is a proper requirement of cold storage, the company on its part is playing a vital role for maintaining the freshness of their products but they can get disturbed through the supply of milk from vendors and the sellers of their products in the market although Pasteurization has overcome this weakness partially. Amul Dairy is also taking steps to store milk at the vendors end to improve life of its products. Uncertainty of availability of adequate raw material: There is little control over yield of milk and its price, as a lot depends upon the monsoon in our country. This is due to the reason that quality of cattle feed that would be produced will not be having the required nutrition that can lead to the high productivity of milk. Logistics and insufficient means of transport for perishable food items: Bad roads and inadequate transportation facility make transport of milk a problem. All these factors lead to perishing of the procured milk which can create problems for Amul, but with the overall development of Indian economy, these issues would also get resolved. Lack of adequate Infrastructure: The infrastructure available is not up to the current standards non-availability of adequate infrastructural facilities, like cold chain systems, refrigerated transport and cabinets, etc. Besides there is use of technology in various global dairies which start from the collection of milk up to its distribution to the end consumer which is one of the weakness of Amul Opportunities Processing raw materials for adding value: There is a vast scope for processing milk and making a variety of products from the same. Amul can come up with a diversified range of products as there is the availability of all primary resources like raw material, labour, finances etc, also with a well established brand image, Amul can produce related products and reap the profits from the same. Globalization And increasing Export potential: Amul is exporting its various products to various countries like Bangladesh, Sri Lanka, Nigeria, and the Middle East. Opportunities for the export of agri-products are increasing in general and the increase in export of dairy products is also expected. Globalization has integrated the world market and has increased opportunities of various companies like Amul. Diversification into related products: Amul can diversify into related products which may be already in the market, it may take a large chunk of the market share from the existing producers due to its brand image, which can help in generating the sales for its newly launched products. Threats Milk vendors can degrade the quality of raw milk: Milk vendors can pose a threat to the company as they are only concerned with the profit they are going to earn from milk. The quality of the milk is found to be poor as compared to the international standards. Companies like Amul have now to check the milk properly before it is sold to the end consumer. Threat form the global companies: Due to globalization a large number of multinational companies may get attracted towards manufacturing their products in India due to abundant availability of raw materials and cheap labour force, which may increase the competition for Amul. It may create shortage of milk in our country and can adversely affect the companies like Amul and the increase in the price due to shortage of milk may effect the end consumer. Use of technology by foreign companies and quality consciousness of foreign consumer: of Foreign companies are having improved technology like the collection of milk from cattle can be done with the help of machines this leads to efficiency in terms of less wastage of time and, further it is automatically disposed to various channels for processing or packaging of milk, ultimately this helps in higher productivity involving less variable costs of labour and ultimately low cost of production. However this type if system is not yet prevailing in India. Many European customers emphasize on the collection of milk through machines due to their quality consciousness. Because of these reasons they are reducing the market potential of Indian milk products. The study of this SWOT analysis displays that the strengths and opportunities of Amul outweigh its weaknesses and threats. Amul has a big market share in India where as in European nations it can create its market demand by making the products which satisfy their standards. Thus any investment idea can generate profits for you if a company is having three essential ingredients of: The ability to take risks as an entrepreneur. An innovative approach in product lines and marketing. Maintenance of quality and considering ethics and society. Target market identification and strategy In a market different consumers have varying needs and wants, every person may not like the same food due to their varying tastes and preferences, therefore marketers start dividing the markets into various segments. They identify the features of various consumers who may require the same products and services by checking their utility for the product, like if a marketers starts marketing of newspaper to illiterate, cigarette to non smokers etc, the sellers products will not satisfy any need of consumer and hence the consumer will not purchase the product. Thus a marketer should properly segment the market on the basis of needs and requirements of the consumer in order to determine his target market. In case of noodles we will segment the markets on the basis of age which would determine the target market for our company. We have further fragmented our target market on the basis of tastes of people, some of the prospective customers may like sweet dishes where as some among the people in our target market may like salty dishes whereas there are others who prefer classic noodles with masala. Therefore in order to cater to all the fragmented markets we are coming up with products for all of them in order to have maximum share of the market. In India potential consumers who consume noodles are the people who are of the age group of 3-20 years, and we would target the consumers from the same segment by framing our promotions and advertisement campaigns to attract people from the market segment based on the mentioned age group, by doing this we would be able to focus on the large chunk of people who consume noodles in large quantities and can be our prospective customers. This can onl y be achieved by creating awareness about the product through promotions and advertisements which composes the marketing mix of our company. Marketing mix Product We are manufactured 100% vegetarian noodles in order to target the wide market in India as a lot of people in India have only veg. food we have further prepared a lot of flavours of our noodles in order to give variety to customer. We have further fragmented our target market on the basis of tastes of people, some of the prospective customers may like sweet dishes where as some among the people in our target market may like salty dishes whereas there are others who prefer classic noodles with masala. Therefore in order to cater to all the fragmented markets we are coming up with products for all of them in order to have maximum share of the market. Our product is easy to cook and is at a price which is providing consumer surplus to our customers, thereby we provide value for the worth spent by our customer. If u are not able to cook anything and you are alone, our product can be prepared as they are easy to cook and takes just 2 minutes. The features which differentiate our products from that of our competitors are: Quality raw materials used It tastes great and is good for health Value for money Easy to cook Ready in 2 minutes Add anything you want (make your own recipe) 100% vegetarian Family packs at low prices Product launch information There are three variants in our product: sweet, salty and classic Out of the variants sweet and classic would be introduced in Market in the first stage, that is in the first year or on introduction,. Salty would be introduced during the following year Brand name of our product Branding is all about creating differences between products by letting the consumer differentiate the similar products himself. In order to make a branding strategy successful and to create a brand value, consumers must be convinced there are meaningful differences among brands in the product or service category. The name of our noodles have been set in order to give the buyer a clear idea of the manufacturer, as we are having a good reputation in the market, our newly introduced products that are having a similar name of that of the company may generate huge sales in the initial stage of its launch. We have given brand name of our noodles as Amul classic noodles, Amul sweet noodles and after one year of our successful launch of our product we are going to launch Amul salty noodles, thus the branding strategy which would be used gives corporate name combined with individual product name of the company. Place/ Distribution: Amul noodles will be set out for sale in India for the first year of its launch. During the first year of its launch we will plan for the various nations where the availability of our product will generate some demand by considering the values and needs in those countries. Further we are planning to launch our noodles in Asian nations in the second or third year of the launch of our product which will be determined by the market demand of our product in India. Regarding the distribution channel of our product we already have an existing distribution channel where we sell our products to a distributor and then he further sells the products to a whole seller and then to retailer we have specified the margins separately for each of them, our existing channel of distribution is well established and cover almost all the parts of India. Therefore we would consider our existing distribution channel for our noodles so as to make our product available in the market in a very short period of time. We can see from figure that Amuls distribution channel is simple and clear. The products move through three parties before it reaches to the final consumer. First of all the products are stored at the Agents or distributors and who are mere facilitators in the network. Then the products are sold to wholesale dealers, then they sell the same to retailers and then the product finally reaches the consumers. Distribution Channel Promotion Objectives of Promotion Strategies Before determining the promotion strategies, we need to be very clear about what are the objectives we need to achieve through promotion. Therefore we would first determine the objective behind the promotion of our product, this helps in devising a promotional strategy which is in line with its objectives. The main objective for the promotion of our product is to generate sales, though the objective of promotion is also to some extent determined by our target market, therefore we would devise promotional campaigns that have an impact on the target market. Then we identify the channels for promotion which include various media for advertisement. Which include: Online Advertisement Television Advertisement Radio Advertisement Newspaper Advertisement Pamphlets Sign boards Posters catalogues Marketing Campaigns Price According to economic theories the price of a product determines its demand in the market, thus a firm should be able to visualise its demand for a product before setting its price so as to set a price where it is at least able to reach its break-even point. The different prices for our variants in noodles are set, although they have the same manufacturing costs involved. We have set a price for our classic noodles equivalent to the price of noodles of current market leader in noodles i-e Maggi. We have set such a price to take a share in market of those customers who are loyal towards our brand Amul, and the pricing strategy in the future years will be determined by our relative share in the market. Whereas for our Amul sweet noodles, we have set a high price in the initial stage as there is no availability of sweet noodles in the market and our product will be the first of its kind, so the people will be ready to pay higher price, consequently this can induce competition in the market, therefore we will have to revise the pricing strategy of our sweet noodles accordingly. Determination of price The Cost price is estimated at Rs 5 per 100gm per packet which includes cost of raw material, labour, duties excise , sales tax, transportation costs and cost of packaging and other indirect expenses including advertisements. The retail selling price (Mrp.) for the same will be set at Rs 9 for our classic noodles .The product will be sold to distributor at Rs 6 who will, after having the margin of 80 Paise sell it to whole seller at Rs 6.80. the whole seller will inturn sell the same to retailer at 7.50, and at last it can be purchased by the end consumer from retailer at Rs 9. Whereas our sweet noodles will have Mrp. of Rs 15 per packet, This product will be sold to distributor at Rs10 who will, after having his margin sell it to the whole seller at Rs 11.20, the whole seller will in turn sell the same to retailer at 13, and at last it can be purchased by the end consumer from retailer at Rs 15. Implementation, evaluation and control Bibliography http://www.mydigitalfc.com/companies/capital-foods-launch-ready-cook-meals-384 http://finance.indiainfo.com/2009/04/07/0904071821_nestle_to_add_maggi_variants.html www.amul.com/ http://en.wikipedia.org/wiki/Amul http://en.wikipedia.org/wiki/Marketing_plan http://en.wikipedia.org/wiki/Maggi_noodles http://blogs.siliconindia.com/atuldeshpande/Celebrating_25_Years_of_Presense_Maggi_Noodles-bid-V9YZX6We51613711.html http://www.scribd.com/doc/6519321/Maggi-2-minute-noodle

Blindness in Oedipus the King :: Oedipus Rex, Sophocles

â€Å"The blind man sees and the seeing man is blind.† To what extent is this true in Oedipus the King? â€Å"To be wise is to suffer.† Throughout this play we see that after Oedipus suffers and loses his eyesight it is only then he is able to seek the truth. When we are first introduced to Oedipus, he is a strong leader who is thoroughly respected by the people of Thebes. â€Å"O greatest of men.† Oedipus was the saviour of Thebes 15 years before he solved the riddle of the Sphinx which freed the city from the plague and death. Because of this act, he inherited the throne although when a new disaster threatened the prosperity of the city, the people of Thebes turned to Oedipus. â€Å"I grieve for you my children. Believe me; I know all that you desire of me, all that you suffer.† Oedipus learns that there is an â€Å"unclean thing† which is polluting their soil. He declares punishment to this thing that if he owns up now then his punishment will not be harsh but if he conceals the truth and it later outed then nothing will save him. â€Å"No matter who he may be, he is forbidden shelter or intercourse with any man.† After declaring this punishment, Oedipus is approached by Teiresias, a frail, blind prophet who says that Oedipus is the â€Å"cursed polluter of this land.† Oedipus is horrified by this accusation and mocks the blind prophet. Later on in the play, we see that Oedipus becomes the figure he once mocked. At the beginning, we are informed that Oedipus has murdered his father and married his mother. Throughout the play, we observe how Oedipus is completely oblivious to this knowledge and we are able to watch how he learns about the truth. As he follows the path to his destruction he becomes aware of the truth. Upon learning that he has killed his father and married his mother, Oedipus gouges out his eyes and makes himself blind. He feels that if he kills himself then he must face his mother/wife and father in heaven and he does not have the strength to do so. Blindness in Oedipus the King :: Oedipus Rex, Sophocles â€Å"The blind man sees and the seeing man is blind.† To what extent is this true in Oedipus the King? â€Å"To be wise is to suffer.† Throughout this play we see that after Oedipus suffers and loses his eyesight it is only then he is able to seek the truth. When we are first introduced to Oedipus, he is a strong leader who is thoroughly respected by the people of Thebes. â€Å"O greatest of men.† Oedipus was the saviour of Thebes 15 years before he solved the riddle of the Sphinx which freed the city from the plague and death. Because of this act, he inherited the throne although when a new disaster threatened the prosperity of the city, the people of Thebes turned to Oedipus. â€Å"I grieve for you my children. Believe me; I know all that you desire of me, all that you suffer.† Oedipus learns that there is an â€Å"unclean thing† which is polluting their soil. He declares punishment to this thing that if he owns up now then his punishment will not be harsh but if he conceals the truth and it later outed then nothing will save him. â€Å"No matter who he may be, he is forbidden shelter or intercourse with any man.† After declaring this punishment, Oedipus is approached by Teiresias, a frail, blind prophet who says that Oedipus is the â€Å"cursed polluter of this land.† Oedipus is horrified by this accusation and mocks the blind prophet. Later on in the play, we see that Oedipus becomes the figure he once mocked. At the beginning, we are informed that Oedipus has murdered his father and married his mother. Throughout the play, we observe how Oedipus is completely oblivious to this knowledge and we are able to watch how he learns about the truth. As he follows the path to his destruction he becomes aware of the truth. Upon learning that he has killed his father and married his mother, Oedipus gouges out his eyes and makes himself blind. He feels that if he kills himself then he must face his mother/wife and father in heaven and he does not have the strength to do so.

Maxine Kumin :: essays research papers

Maxine Kumin   Ã‚  Ã‚  Ã‚  Ã‚  Maxine Kumin, who experienced many different views of the world through travel, feels the most comfortable in New Hampshire, her rural home. In any area that she travels, she always makes a similarity to her home, as expressed in her poems.   Ã‚  Ã‚  Ã‚  Ã‚  In her poem, â€Å"The Long Approach†, she is driving in her Saab hatchback from Scranton to her farm in New Hampshire. She also discusses her plane ride back from Orlando to New Hampshire the week before. Throughout the poem she makes references back to the animals she cares for and comes in contact with on the farm. Her knowledge of rural life is shown, by describing details of animals; such as, â€Å"eel-thin belly†, â€Å"life as loose as frogs†, â€Å"slag heaps stand like sentries shot dead†, and â€Å"I'm going home with the light hand on the reins†.   Ã‚  Ã‚  Ã‚  Ã‚  Next in her poem, â€Å"How It is†, she puts on a blue jacket that belonged to her recently deceased friend, whom played a major role in her life. By putting on the jacket, she tries to relive the past by, â€Å"...unwind(ing) it, paste it together in a different collage...†. In this poem, Maxine Kumin, uses plants to describe her feelings, as in; â€Å"scatter like milkweed† and â€Å"pods of the soul†. These similes show what she sees and feels.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Longing to be Saved†, is a dream, where her barn catches fire. â€Å"In and out of dreams as thin as acetate.† She visualizes herself getting the horses out, but they â€Å"wrench free, wheel, dash back†.   Ã‚  Ã‚  Ã‚  Ã‚  In, â€Å"Family Reunion†, she writes that â€Å"nothing is cost efficient here†. Vegetables are grown on the farm, and animals are raised to be killed. â€Å"The electric fence ticks like the slow heart of something we fed and bedded for a year, then killed with kindness' one bullet and paid Jake Mott to do the butchering.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Waiting for the End in New Smyrna Beach, Florida†, Maxine Kumin notices in her venture in Florida a homeless couple with a baby. In her poem she describes the couple watching the passing cars at Lytle and South Dixie to an â€Å" egret grazing the canals who darts and pecks and lunges and after an eternity at Lytle and South Dixie the light changes.†   Ã‚  Ã‚  Ã‚  Ã‚  In her last poem written in the booklet, â€Å"Getting Through†, she describes different types of snow.

Defining and Preserving the Well-Being of the Cree: waamistikushiiu v. miyupimaatisiiun :: Essays Papers

Defining and Preserving the Well-Being of the Cree: waamistikushiiu v. miyupimaatisiiun For the Cree, health is more than individual physiology. Health is definied by miyupimaatisiiun, a complex word that refers to an individual's enriching connection to his community and his natural environment. Miyupimaatisiiun can be interpreted as "being-alive well," a condition that includes the safety and security of family, friends and tribal members, as well as for the resources the Cree depend on to survive. Thus, the health of the Cree becomes a political entity, defined through challenging â€Å"environmental, social, political† as well as physiological threats to traditional life. Politcially, the term signifies â€Å"the ability to negotiate the obstacles that threaten the survival of the Cree† (57). To understand the significance of Cree health, there is much to be said for cultural definition through opposition. The key element of waamistikushiiu, or "whiteman health," that distinctly separates it from the miyupimaatisiiun is its numbing divorce from the earth. Removed from a lifestyle of hunting and dwelling in the bush, waamistikushiiu life is by and large unattached to the intimate land-life story of the Cree people. Without such a story, â€Å"whiteman health† is alien and blind in Adelson’s ‘Being Alive Well’. Perhaps most significantly, waamistikushiiu health stubbornly denies the existence of other definitions of human health. Defined by individual physiology, waamistikushiiu health is universally evaluated against simple biomedical standards and â€Å"determined in proportion to a relative absence of disease†(5). Cree miyupimaatisiiun, however, is not a â€Å"biased and incomplete† standard of fitness, but a complex process compr ising social relations, land and cultural identity (4). In Whapmagoostui, â€Å"accidental and suicidal deaths, drug and alcohol related illnesses, infectious diseases, and chronic diseases such as diabetes mellitus and cancer are all found- sometimes in disproportionate number-in native communities across Canada† (14). By waamistikushiiu standards, such health conditions are deplorable; yet for the Cree, these ailments readily signify a deeper, perpetual ache of land and culture. For centuries, influences of waamistikushiiu culture have altered Cree living. Devastating fur trades, land usurpation, mercury poisoning in fish and waterways, and flooding damage are only a few of the casualties to Cree life in the whiteman’s pursuit of happiness. As â€Å"the only way to acquire [miyupimaatisiiun] strength is to eat Cree food, and the only way to get Cree food is by hunting,† the Cree are bound to defy whiteman devastation of their land and assert rights to survival on their own terms (94).

Organizational Theories Response Essay

The different levels of law enforcement agencies all revolve around theories. The theories that are associated with law enforcement are the Organizational Theory, Management Theory. Within the Organizational Theory the departments are out to achieve specific goals. For example an organizational theory of a police department could be to ensure that the juvenile crime rate within specific areas are under control. To ensure that the juvenile crime rates are under control a specific police organization within a community could be tasked with monitoring juvenile crime and activities within the community in effort to bring the crimes committed by juvenile delinquents down to a minimum. The management theory within law enforcement revolves around ensuring that all of the police officers within a police department and the community are being properly managed. This would include managing all of the police officers within a police department to ensure that you have the right officers in the right areas for the right jobs. The management theory will also help to combat crime because a police commissioner would be able to manage the police officers under his or her charge to ensure that the right amount of officer are in the right places at the right time. The organizational theory breaks down how our law enforcement agencies are run. Within the different law enforcement agencies every agency is broken down and organized. This gives a structure a chain of command to follow and breaks down the responsibilities within a specific law enforcement agency. Refrences: Police Management: Police Management. (2002). Retrieved from http://roxbury.net/images/pdfs/pm3ch1.pdf Organizational Theory: Foundations of Organizational Theory . (2010). Retrieved from http://www.drtomoconnor.com/4000/4000lect01.htm