Destination Marketing Essay Example | Topics and Well Written Essays - 2500 words

Destination Marketing - Essay Example Definition of Destination Marketing The term ‘destination marketing’ can be defined as one of the innovative strategies in order to get an edge over other competitive destinations. It can be revealed that marketing the destination of the tourist should tend to complement with the strategic objectives of the stakeholders as well as the sustainability of the local resources. It is worth mentioning that the destinations need to develop innovative strategies and make their products distinct from those of their competitors by conducting research so that they can make and display the unique value. Destinations can as well expand partnership with various public as well as private sectors at various levels of the destination management so that they can stimulate the delivery mechanism quite promptly and effectively. It can further be argued that with the advancement of technology such as web-based promotional measures, the competition becomes more pronounced by enhancing visibil ity, reducing the cost as well as increasing the local co-operation. Therefore, tourism marketing can be envisioned as one of the important steps in the direction of ensuring optimisation of the impacts that tourism has and in the achievement of the stakeholder’s strategic objectives. It is worth mentioning that the destination marketing must be formed in connection to the western business model in order to lookout for the greater interest of the destinations and the stakeholders who are directly or indirectly associated with the task of promotion and development of the destinations (Swain, n.d.). The destination marketing can be considered as being an essential part of mounting as well as increasing the popularity of the particular location. It has been apparent that several times the tourist planners pay more attention towards the development of the tourism while focusing less on retaining and preserving the attributes attracting the travellers towards the destinations. Mor eover, the tourism destinations are quite difficult ‘products’ to market which makes use of huge number of the stakeholders. The other thing which is worth mentioning in this regards is that the destination manager has less control over the brand image. The level of complexity as well as diversity has been well known by the tourism planners which make the brand development a difficult and cumbersome task for the national, local and regional tourism organisations. The destination marketing involves attention of the tourist-related organisations towards the destinations. The stakeholders face challenges in developing a coherent theme for the destination brands. Due to the cut throat competition, the key to the success of business is building and maintenance of the brand values. There has been a shift of brand management from peripheral marketing concern to the core business strategy (Ana, 2004). Development History of Destination Marketing The history of destination marke ting can be traced back to nineteenth century in the USA. It was the time when meetings and conventions were attracted. The formal commencement of the US